Thursday, March 29, 2012
More Kardashian News
Wednesday, March 28, 2012
Lessons from a tattered pink ribbon
UPS Backfire
A few weeks ago UPS ran a TV advertisement dealing with the NCAA basketball tournament that tried to connect a pass that won "the greatest game" to its theme of logistical excellence. This blog post received 482 shares and 181 comments. Why?
In a 1992 game, "The Unforgettables" from the University of Kentucky had pulled ahead by one point in the closing seconds of overtime against Duke who were the defending national champions. Little did they know, the game wasn't over yet. Duke player Grant Hill threw the ball almost the length of the court to Christian Laettner, who turned and made the winning shot leaving Kentucky no time to answer.
“Everybody remembers the shot. But what about the pass? No pass, no shot,” the narrator says. “You need a special player to get the ball exactly where it needs to be, exactly when it needs to be there.”
Kentucky fans exploded. Not only was this the most heart-breaking loss in the history of their sports program which UPS was now playing over and over again, but UPS has major facilities in Kentucky.
UPS decides to address the controversy in a blog trying to sooth irate Kentucky fans by creating a post by an actual Kentucky graduate that explained the thinking behind the ad.
“I know our new ads will anger some UK fans, but if you truly look at that game with an objective eye, it’s hard to think of a better example of what determined people working together toward a common goal can accomplish—and that’s what UPS is all about.
“No one should think that UPS has some kind of anti-UK bias. On the contrary, UPS loves Kentucky. We love it so much we established our primary air hub in the commonwealth, which has driven the creation of 33,000 jobs with $300 million in annual payroll.”
This also didn't work. Kentucky fans responded with:
“Here’s an idea for your next UPS ad. How about you detail the ‘logistics’ of a major company receiving huge tax breaks from a state as an incentive to move there. Then you could show the ‘teamwork’ required to make an ad highlighting the most heartbreaking moment in that state’s sports history. Sounds like another winner.
“It’s bad you wrote this post trying to justify the ad, but to do so in such a condescending manner explaining to everyone how great the play was makes it even worse.”
Many Kentucky fans vowed never to use UPS again. UPS could suffer greatly from this ad.
Skittles: “Taste the…Backlash?”
Tuesday, March 27, 2012
"Operation Hackerazzi"
HUNGER GAMES!!!!!...........Racist?
Here a liks to some of the tweets mentioned:
http://img.gawkerassets.com/img/17hneucg9snuqjpg/original.jpg
http://img.gawkerassets.com/img/17hng9beyz0hjjpg/original.jpg
http://img.gawkerassets.com/img/17hnfgjjvy499jpg/original.jpg
http://img.gawkerassets.com/img/17hneuahestnvjpg/original.jpg
For the full story:
http://www.facebook.com/l.php?u=http%3A%2F%2Fm.jezebel.com%2F5896408%2Fracist-hunger-games-fans-dont-care-how-much-money-the-movie-made&h=FAQERvzjt
Duracell Powers Up Olympic Marketing
Duracell has hired several professional athletes to help promote the batteries through social media, fan engagement and events. A picture of an Olympic athlete will be on the Duracell packages with a message that tells you how you can support the athletes. The intention of this program is to promote power to the Duracell brand just like Olympics athletes.
I think Duracell is using great marketing skills to promote something as big as the Olympics because it will attract the United States to the brand and having the athletes stand behind the brand gives it even more power. Reading this got me excited for the Olympics this summer and I hope Duracell can have this power on everyone!
Friday, March 23, 2012
The media landscape shift from text to visuals
The Kony 2012 online campaign is extremely visually dominate, and has attracted more than 84 million Youtube hits!
Further demonstrating his point, Owen's points out how the new Facebook timeline is very visually dominated as well. (And no one can deny the fact that Facebook seems to be the center of culture today.)
What does this mean to us as students nearing the PR professional world? We need to remember the fact that we live in a visual society and tailor our future work and campaigns around this fact.
I do acknowledge that we live in a very visual society; however, as a strong writer, this makes me a tad bit nervous!
Thursday, March 22, 2012
Chipotle Social Media Strategies
Wednesday, March 21, 2012
The NFL Can Throw 'Saving Face' Out the Window
Courtesy of http://www.speculativesports.com/ |
You ask, what does this have to do with PR? The answer is...It has everything to do with PR!
The NFL and the Saints PR teams have to somehow 'fix' the problem to show that football isn't about causing or gaining injuries and that it is about having fun playing the game and reaching the dream of becoming the Superbowl champions.
Although the NFL already has a bad reputation with bodily injuries and also long term brain injuries, the Saints bounty program will most definitely bring fuel to the fire. Players that have been targeted are pursuing lawsuits against the NFL saying they have suffered from the following injuries: concussions, head trauma and chronic traumatic encephalopathy, a dementia-like brain disease.
After long-overdue investigation, the NFL has suspended the Saints Head Coach Sean Payton for the entire 2012 season, the team has been fined $500,000, former Saints defensive coordinator Gregg Williams, now with the St. Louis Rams, was suspended indefinitely from the NFL, effective immediately and the team will also forfeit its second-round draft picks in 2012 and 2013. Now some may say this may not be enough punishment, but there is no way to analyze the fairness of the punishments until the season starts and the lawsuits head to trial.
"When there is targeting of players for injury and cash rewards over a three-year period, the involvement of the coaching staff, and three years of denials and willful disrespect of the rules, a strong and lasting message must be sent that such conduct is totally unacceptable and has no place in the game," NFL Commissioner Roger Goodell said.
For more details read this CNN article written by Michael Martinez.
Tuesday, March 20, 2012
How NOT to handle the media
MacIntyre rejected their request for an interview, however did so very unprofessionally. She was argumentative, arrogant and had attitude from the moment the reporters approached her. She could have handled the media in a respectful manner and still achieved her purpose of preventing the media from asking questions. Instead she not only made herself look bad, but also Premier Clark. Her approach backfired and she gained negative press for both herself and Premier Clark.
The article gives four reasons for why MacIntyre's attempt at media management was unsuccessful. The four reasons include: she forgot who her audience was, she had an attitude, she picked the wrong enemy and her response garnered worse press.
MacIntyre forgot the public was her audience, not the reporters. Her rude behavior would ultimately communicate a negative portrayal of herself and Premier Clark to the audience.
I agree that she also picked the wrong enemy by starting the argument with the reporters. The reporters acted in an appropriate manner and politely exercised their right to ask questions. Therefore, MacIntyre had no reason to act defensive and treat the press with such hostility.
Considering she is the director of communications for British Columbia's Premier, I feel that she communicated very poorly. Given her title and experience, she should have known better. If I was Premier Clark, I would be embarrassed that MacIntyre is representing me.
To read the article and watch the raw video visit http://www.prdaily.com/crisiscommunications/Articles/11149.aspx
Can you please provide your facebook username and password?
Is this act legal at all? My argument is that this may be going too far to try to find out in depth information about a candidate. I do not feel as though this process is at all necessary. An individual's personal life and what he or she chooses to do in their personal time has nothing to do with how well they may perform at the job that they are applying for nor how qualified they are to a certain extent. Many candidates should prepare to be offended in the near future when asked to provide this information to the company representative that is interviewing them.
http://finance.yahoo.com/news/job-seekers-getting-asked-facebook-passwords-071251682.html
Monday, March 19, 2012
Starbucks "juicy" typo
Pinterest Under Fire
We all know that every time we pin something we are not getting the copyrights from the owner of the photograph. We just look at the picture and repin.
For now, Bruce Johnson, attorney, suggests users should shield themselves by contacting copyright owners before posting images. But by doing that it would take the fun out of what Pinterest is all about, quickly looking at an image and repining the image. And who has the time to contact everyone owner of an image?
Pinterest founder, Ben Silbermann is aware of the problems. Silberman said he knows there are issues Pinterest and the fear of claims of copyright infringement, and he wants to figure out a way to make 'his little Web page' … work within the confines of the law and in a way where photographers and every user feels comfortable.
Article
Thursday, March 8, 2012
Why the new iPad is not called the iPad 3
According to an article published in CNET News, Apple's reason for not naming the new iPad "iPad 3" is so that Apple can take "ownership of the category." Apple's ideal world is for people to refer to any tablet as an "iPad", just like most do when talking about an MP3 player, they refer to it as an iPod.
By keeping the name just iPad also gives leeway to add different versions like with the MacBook (i.e. MacBook Air, MacBook Pro, ect.), and moving away from the numbers following the name of every new iPad shows that it's basically the same product with less changes from the previous model.
This type of branding has proven to be successful for Apple in the past, so I see no reason it shouldn't continue to do so.
To read the full story, click the link below:
http://news.cnet.com/8301-13579_3-57393576-37/apple-wants-ipad-to-be-the-kleenex-of-tablets/
"Pink Slime" Beef En Route To American Schools
This is the same meat product that was recently banned from McDonalds and Taco Bell Menu's. The concoction was originally introduced in 2002 after a salmonella outbreak, and its approval was made by scientists with minimal care and normal protocol. Pink slime," which is officially called "Lean Beef Trimmings," is banned for human consumption in the United Kingdom. It is commonly used in dog and chicken food. ammonium hydroxide, a chemical that is used to kill pathogens such as E. coli. The FDA considers it safe for human consumption but a 2009 expose by the New York Times questioned its safety and efficacy.
With this being said, the obvious question now arises, of how good of an idea is it to serve this food product to our children.
"Pink Slime"
Bank of America is walking into a PR buzz saw
Wednesday, March 7, 2012
Kony 2012
The following was taken from socialmediatoday.com by someone who thinks it will help prove that social media is a spiritual awakening:
"But before you do, let me add a disclaimer. I'm not a particularly political person, but this video will certainly move you. I think it will effect you even more profoundly if you're a parent, I felt as if I had been kicked in the stomach while watching it. This video articulates beautifully that this social media animal is a spiritual dance. That together, "many littles" can do great things through our collective digital connections."
"If Jen and Mike hadn't shared the video with me, I wouldn't have shared it with you, and you wouldn't have been able to share this post with your social network, and perhaps this movement would die on the vine. Thank you to Jen and Mike for being brave. I think the rest may be up to you."
This campaign exploded over night and I think it proves just how powerful social media is. This morning I saw Ryan Secrest tweet about it. It will be interesting to see if it works or not.
A new, high-definition iPad from Apple
The new iPad will be available in the United States and 9 other countries March 16 and cost the same as the iPad 2, from $499 to $829 based on storage capacity and Wi-Fi capacity. Pre-orders were opened at Apple's online store on Wednesday. The new iPad will be the first to run on a 4G wireless network and doesn't have an official name yet such as "iPad 3."
The price on the iPad 2 will be slashed $100. So, a 16GB, Wi-Fi-only model will sell for $399, making it more competitive with the lower-end tablets.
This is really annoying because I got the original iPad two Christmas' ago and it has the medium data plan so it cost about $800. I also pay 25$ a month for unlimited 3G access. Newer and better is always coming out, and now the prices are significantly cheaper which is really really aggravating. I don't want a new one because I paid so much for the one I have and I feel like it should still be new! I never win.
http://www.cnn.com/2012/03/07/tech/mobile/ipad-3-announcement/index.html?hpt=hp_t2
Tuesday, March 6, 2012
The Roots to Headline MOG's Third Annual SXSW Showcase
Monday, March 5, 2012
CVS mixed up kids' pills with cancer drug
CVS Caremark’s director of public relations issued a statement saying that CVS acknowledges being responsible for the mix-up but gave no reason to what caused it. CVS stated that it had contacted, or attempted to contact, each of the families who had filled this specific prescription in the last 60 days and said it was “deeply sorry for the mistake that occurred.”
The mix-up of prescription drugs is not widely common, but it happens from time to time. Although no harm was caused by this incident, prescription drug swaps are particularly scary to the public and this is probably especially concerning to parents. Since CVS is a predominant drugstore chain getting a lot of media attention, it will have to work a little harder to restore consumer-confidence than a small, hometown drugstore.
Issuing an apology and taking responsibility for the incident indicates to me that CVS seems to be on the right track to restoring its public image. I think the most important for CVS to do now is to disclose to the public how this mistake occurred and what the company will to do prevent similar situations from occurring in the future.
http://www.msnbc.msn.com/id/46619092/ns/health-childrens_health/
Thursday, March 1, 2012
Breeding an entire generation with A.D.D
Social media--like many other technological innovations and important inventions-- is rewriting history, transforming the communication industry and basically changing the world as we know it. However, there is one thing that sets social media apart from all other past industrial advances; it is actually rewiring the brains of young people.
According to a new study, young people will be “less likely to undertake deep, critical analysis of issues and challenging information” by the year 2020.
This isn't just a theory, but instead an educated prediction of the way teens and young adults consume information. The study was conducted by Elon University and Pew Internet and involved reports made by more than 1,000 technology stakeholders and critics.
"Some [survey respondents] said they are already witnessing deficiencies in young people’s abilities to focus their attention, be patient and think deeply," said Danah Boyd of Microsoft Research.
Social media is actually breeding an entire generation of individuals with cognitive predispositions towards A.D.D. (which stands for attention deficit disorder for those unfamiliar with the term.)
I can't say I'm surprised at all. My brain feels like it's on information overload all the time--simultaneously texting, tweeting, watching television shows, e-mailing, checking out that new viral video. It seems normal that brains are adapting accordingly and completely rewiring.
Of course, there are also many benefits and advantages to using social media, and we're not all doomed to have A.D.D. But, for those concerned that this 2020 prediction may apply to them, check out the study and be careful of your multi-media multi-tasking.
Professionalism of Social Media websites
Mad Men's "9/11" Posters
Ohio school shooting
The 17 year old suspect in the case, T.J Lane, has confessed to taking a .22 calibur Ruger pistol and knife to school on Monday and firing 10 shots randomly into a group of students sitting at a table in the cafeteria.
Other students remain in serious condition with neck and back injuries.
CNN reported on Tuesday that Mr. Lane had taken the gun from a family member, who had bought it legally, but Mr. Joyce said he could not confirm that.
The exact reason of the shooting has not yet been released, but Lane's next scheduled hearing is March 6th, when prosecutors are expected to announce charges.
I chose to write about this because it truly scares me that people in the world are capable of this. It also scares me because being a bigger University, this can easily happen here.
http://www.nytimes.com/reuters/2012/03/01/us/01reuters-shooting-ohio.html?_r=1&hp