Social media has upgraded from being a past time utilized by college students to an intricate part of the communications business strategy for many companies. It has transcended into a must-have rather than a have-not.
In an article from MarketWatch.com, businesses are utlizing social media outlets to engage with stakeholders in a way that will help prevent an online PR crisis. A conference lasting two days named "PR in the Digital Age" will attract companies like conference brings in insights from companies like PepsiCo, Marina Bay Sands, NUS and more. The conference is intended to inform attendees on how corporate communications help provide for online success.
http://www.marketwatch.com/story/are-pr-practitioners-losing-their-foothold-in-the-ever-changing-media-landscape-2011-09-28
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment