Welcome to PR Campaigns

So what does it take to succeed in PR? Check out this video.

Advice for PR people

BusinessWeek senior business correspondent David Kiley has some advice for PR people – serve the media. This will help you serve your client. One of his biggest complaints is PR people who pitch their clients for a story after a story runs. “Hey, I saw where you just wrote a story about XYZ. Well, I want to tell you how my client does that as well.” In the PR world, we call these bounce backs but in the world of journalism, they are called annoying.

I agree, we need to serve the media. The difficulty is in the world of information and new media, some of our traditional methods are falling by the wayside. We need to make sure we keep evolving and stay up-to-date.