This post is an example of a post that you might do for your blog assignment.
I've been hearing a lot this morning about Hillary's speech at the the convention last night. I'll admit I didn't watch it, but it's interesting to see her supporters still rally around her. So I found it interesting when PRNewser posted that Mark Penn, CEO of Burson-Marstellar, advised Hillary on her speech. Seems that even though he was ousted as an adviser during the campaign, he's still playing a major part in her image creation.
On a side note, Mark wrote the book Microtrends, which I think is fabulous. Read it. On another note, I tried to get him for Mass Comm Week but he turned us down. :-(
Wednesday, August 27, 2008
Friday, August 22, 2008
Sources for blogging assignments
To help you keep up with trends and issues in PR, marketing and communications, and to help you explore PR and new media, we will be keeping a blog for this class. Each of you will be asked to contribute several posts during the semester and all of you will comment on a bi-weekly basis. Yes, I know, I’m forcing a conversation which should grow organically, but let’s face it, if it’s not graded, it wouldn’t be done (but wouldn’t it be nicer if that wasn’t the case?).
Post topics can be about anything related to PR, communications, marketing, advertising, new media or journalism. Posts should link the original article and be1-2 paragraphs long. Longer is okay, but the idea of a blog is to keep it in chunks. Original articles can come from a variety of sources. Below are some of my favorites, but you are not limited to them:
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