US Navy Seals signs with Gallup

The US Navy Seals signed a $500,000 contract with Gallup Consulting.  The 6-month contract states that Gallup will help the Navy with their marketing strategy and branding.  "We're looking for some professional help in defining the right audience for field recruiting," said Greg Geisen, NSWC commander and public affairs officer.  Geisen hopes to recruit individuals who can withstand both the mental and physical rigors of training.  It is reported that only about 25% of participants make it through the entire program.  With only 2,400 Seals currently, Geisen hopes to increase the number by 500 in the next few years.

The 6-month contract requires Gallup to draw up a marketing strategy, but not execute it.  In my opinion the Seals and Gallup could have picked a far better time to do this contract.  With the presidential election in November and all the drama with the war, I'm confused as to why this story even made the news.

http://www.prweekus.com/US-Navy-Seals-choose-Gallup/article/118643/