http://www.prweekus.com/Trojan-encourages-youth-to-evolve-in-Web-effort/article/120156/
Times are a changing. Trojan is steering its message and brand towards the youth through social media and the Web. This condom company recently kicked off its largest online initiative, “Evolve One, Evolve All,” in partnership with MTV. They hope to provide young US consumers with a place to discuss sexual health in an engaging environment. Media outreach will include entertainment and media trades, and pop culture bloggers. It is going to target social networks with funky widgets that users can download from the site and upload to myspace, facebook, etc. How clever! I'm sure the youth population spread the message of safe sex much more than spreading diseases. It's about time.
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Yeah, it is about time. They've been talking about the statistics for a long time but not really implementing any significant campaign to prevent the amount of disease spreading and pregnancies. I think this is great for young consumers to learn and face the facts, and there couldn't be a more perfect way of connecting with the 18-34 crowd - the social media buffs!
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