Facebook announced today that they will discontinue the "fan" page option. They will now allow users to like certain brands or companies.
Social media experts believe it's "lower" to become a fan of something as opposed to liking the brand. Facebook's research has shown users become a fan of four pages a month.
Facebook has yet to announce if they will completely take away fan pages, or if they will keep fan pages where it makes sense i.e. band or celebrity pages.
Here's the original article.
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