7-Eleven has launched a political campaign with coffee cups. Customers can choose a "McCain" or "Obama" printed coffee cup and support their candidate. Votes are tallied weekly in USA Today and can be viewed on the 7-Eleven election site. Customers have successfully predicted the last two elections with more information about the past on the 'fun facts' page.
I was unaware of this campaign, and my brother told me about his 7-eleven coffee experience. He wasn't even paying attention when he bought his morning coffee and was criticized as he sat down in class. His classmate said, "Your'e a McCain supporter? Ewww!" My brother said he had no idea what was going on until the guy pointed at his cup.
The results page is quite interesting, showing McCain rating lower than Obama in all participating states, but I am not comfortable with stating my politics on my daily dose of caffeine. For starters, it is simply too early for a political debate. However, I give props to whoever led such a clever and effective campaign. The cups are trendy and the Web site is easy to navigate. So if you want to predict the results of the 2008 election, stop by your local 7-Eleven.
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5 comments:
What cup do you pick if you don't really like either candidate?
I was wondering the same thing Ms. Q! I think the idea is actually pretty unique!! I have never heard of anyone doing anything like this before, so the fact that it's something new is very appealing. I would assume that they have other "regular" coffee cups to choose from for those people who don't want to share their opinions. I'm going to keep my eye out for the cups now. We totally have a 7-11 here in San Marcos!!
I feel as if they HAVE to have a regular cup. I would be very angry if i HAD to choose a cup and did not want to express my choice. I agree with meredith, I am going to have to check this out at our 7-11!!
Pretty funny!! I think this is a quite an effective strategy. Someone in the 7-11 corporation should write a case study about it. I wonder how accurate the results are? I'm not big on talking politics with people. Don't get me wrong, I love intellectual conversation, but I think someone's personal politic beliefs should remain just that, personal. As clever as I think this little "poll" is, I don't think I'd participate.
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