PRWeek, the public relations industry's leading trade magazine, will soon celebrate its 10-year anniversary. This significant moment has a lot of PR practitioners reflecting on how the industry's trends have changed throughout the years. According to a PRWeek.com article, these changes will be the focus PRWeek's upcoming Next Conference on Nov. 19. Industry experts will discuss the future of content, the in-house PR team, talent and more. Predictions on how the PR world will change include:
1. a chaotic future where there are millions of media, all with a small number of readers
2. traditional writing will decline and computer-speak will likely be the next evolution
3. a lot more will be expected from educational institutions in their methods for preparing students for a PR career
The article then says its important for the industry to adapt to these changes in order to continue to succeed.
I generally agree with that. However, I think a lot of those changes are currently (or have already) taken place. There's already multiple newspapers, TV stations, blogs, Web sites, radio stations, etc. strictly for Austin news. Computer-speak is the underlying definition of Twitter, which is used by some of the top PR practioners and media members. Universities across the country are undergoing a "face lift" of sorts to enhance the PR degree. Maybe instead of discussing these so called predictions at the upcoming conference, PRWeek staff and other PR practitioners simply need to accept these changes as reality.
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This is a significant topic in the fast pace world of mass media. Students can get a better insight on what Twitter is by attending Robert Quigley and Tony Plohetski's presentation, "Twittering the news: Covering hurricanes in 140 characters, on Tuesday, Oct. 21 at 11 a.m. in room 320. Should be interesting!!! Visit www.txstatemcweek.com for a full list of speakers and the schedule.
Our world is largely based on the flow of information and ideas, which gives PR professionals a huge opportunity to help organizations get the correct message out.There will always be PR, it will just change with the changing media.
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