An article on the PrWeek website cites several examples of prominent bloggers making derogatory statements of the Public Relations industry. Lois Paul, the founder of Lois Paul and Associates and the author of the article, goes on to list several beneficial aspects of the industry which the bloggers may not have considered.
The article then poses the question of whether or not the bloggers are simply jealous of the revenue that the PR industry recieves.
I must say that after reading the list of beneficial things PR does for journalists and businesses it seemed like most of them are either vague, abstract, or should be common sense for corporations. Now I realize that some large corporations need someone to tell them how to handle the media but as the media fragments into hundreds of new and unknown formats (as the last post referenced) will the public relations industry gain or lose revenue?
http://www.prweekus.com/Blogosphere-attacks-on-PR-unwarranted/article/119695/
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1 comment:
There will always be some people who talk bad about PR because it has unfortunately had bad stigma in the past due to some companie's lies.
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