"The sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC's Wings buckets and on 32 oz. NFL promotional drink cups and other packaging, as well as television advertising, online presence and in-store signage." Consumers who purchase a 32 oz. drink will have a chance to win one of several NFL prizes including a trip to Super Bowl XLIV in
"It seems only fitting for America's favorite chicken wing to sponsor America's favorite sport on the game's biggest stage," said
The KFC chain sells more chicken wings than any other restaurant. The Super Bowl is the peak of the wing season for the company with Americans eating more than 90 million pounds of chicken wings during the weekend of the Big Game.
This is a brilliant partnership for KFC and the Super Bowl. It will increase exposure for both KFC and the Super Bowl and award those lucky people that buy the 32 oz. drink with once in a lifetime incentives. These incentives have been popular with other fast food chains like MCDonalds and Subway, it's about time KFC joins the trend. Also, what can be better than football and wings?! YES PLEASE!
5 comments:
I love football. And I love chicken.
This is a win win situation for both companies.
I'm a sucker for advertising, so I'll be eating KFC every sunday for sure.
I think this is a great idea for KFC to team up with one of the largest sports markets. However, the quote by Javier Benito saying "America's favorite chicken wing..." I will disagree with. This is great for an advertising campaign, but definitely not America's favorite wings... at least not mine anyway!
Yummy! Bring on the wings!
I think it's a great idea and it will be very successful. I'll definitely eat me some wings and watch me some cowboys!...if they make it. But its a great advertising idea.
To be a sponsor of the NFL playoffs is HUGE! This will gain a lot of attention for KFC. Not much buzz has been going around about KFC recently so I'm pretty sure sales will increase tremendously!
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