The PR and marketing firm Cook & Schmid is helping the Olivenhain Municipal Water District, 48 square miles of the San Diego area, help educate their residents learn more about, and actually carry out, conserving water. The plan started on October 13.
Some of their tactics included surveying the residents on their general knowledge of water conservation and making a "H20 Running Low" logo that is displayed on all water bills distributed in the San Diego county. Since the campaign started the water use has been down 7% this month.
I think this campaign is smart. Water conservation is important and even though the tactics performed by Cook & Schmid aren't massive, they seem to getting some people's attention. I like how the Olivenhain Municipal Water District website shows people how the water restrictions are only going to become worse over time. Something like this, I feel, would speak volumes.
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3 comments:
Water conservation is something that is looked past too often. If the campaign publicizes the conservation results, I am sure the percentage would grow. If this topic could become as "cool" and recyclying and going green, it could make a difference.
I'll admit, I waste water when it'd be easy not too (i.e. leaving the water running when I'm doing dishes, etc.) A campaign like that is sometimes that little reminder we need to be a little more aware and courteous. I think keeping it simple (and low cost) is sometimes the most effective PR.
I think this campaign is really important. I also think the tactics they are using to promote water conservation are smart. Putting the logo on a water bill, will definetely produce a large amount of exposure seeing as nearly every resident will receive this bill. It is also smart to have it on the bill because people will see the number that they owe for water usage and will be motivated to learn more on how to lower their bill, which in turn will conserve water.
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