http://www.prweekus.com/Starbucks-focuses-on-community-with-RED/article/120456/
Starbucks recently annoucned they are expanding their social responsibility and commitment to the community through its partnership with RED. RED is an organization that works to eliminate AIDs in Africa. The PR for this partnership is traditonal media relations, online outreach, in-store marketing and events. The online outreach will focus on Starbucks website and JoinRed.com.
The campaign will come up with ways for Starbucks customers to donate to the Global Fund. From November to January 2009 Starbucks will donate five cents to the Global Fund from Starbucks holiday drinks.
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3 comments:
I think the partnership between Starbucks and (RED) is awesome. Starbucks is a well-known brand; any product, event or promotion is guaranteed success with the Starbucks brand attached. Hopefully this venture will prove truly beneficial for (RED). Although I do think they have been successful having a campaign through GAP stores already.
Starbucks is already well known for their philanthropic activities, so teaming up with the company is a no-brainer. The (RED) campaign already gained popularity when it teamed up with Gap, so teaming up with a hugely popular brand like Starbucks will only make their efforts more successful.
I agree. The partnership between the two is awesome. However, I think Starbucks can afford to donate a little more than five cents per cup of coffee.
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