MySpace plans to debut a new reality Web series as part of the social network's larger strategy to build its reputation as an entertainment portal.
“Get Married on MySpace” is an interactive online series that follows one engaged couple as the MySpace community plans their wedding. Users will be able to influence wedding plans by voting on the winning couple, the bride's dress, the couple's rings, and the wedding location. The 13-episode series will debut in May and conclude with the wedding in August.
The social network is currently raising awareness for the series among users interested in starring as the couple, as well as advertisers for branding tie-ins, said Jason Kirk, VP of video and entertainment for MySpace.
The initiative is intended to draw older users to the social network and help shake off its image as a site only for teenagers. The venture will initially target women between 18 and 34 years old, but hopes the program ultimately draws a wider demographic, including men. The project is also designed to retain MySpace's existing user base.
MySpace wants to show people a different side of the social networking tool. People assume MySpace is just a social network and that it is just for teenagers. But a show like this shows that it's about more than social networking and it's for people getting married, not just teenagers.
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3 comments:
Good old Myspace...lol. I don't know what to think about that idea. To be honest I'm pretty tired of all these "so called" reality shows. Do you all remember when MTV was just about music and up and coming artists? Then of course that got trucked by The "Real World". Oh but wait, then came MTV 2 right? Yeah...about that...Funny how things progress. In the 80's they were saying video killed the radio star, well now it seems as though reality TV has demolished whatever was left.
I don't think this idea to "revamp" Myspace will work. It's going to be hard for Myspace to shake the reputation of just being a site for teenagers, especially now with all of the other competiting social networking sites like Facebook and Twitter. I think people are tired of reality shows and Myspace. Honestly, I think that if Facebook tried to launch an idea like this it could work, but Myspace just seems too outdated to make a comeback.
Myspace is old-school and although it may have been fun in middle and high school, technology has evolved with the times and we should too. If we as PR people get stuck on old trends that are slightly improved instead of focusing on new media trends, we'll lose our edge in the communication world.
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