With the digital revolution and the falling economy, it seems that even print publications are no longer safe from the axe. Domino magazine, which had over 1 million subscribers, is the latest print publication to get cut. With so many followers of magazines and other print publications, it only seems logical for the PR industry to transition to digital publications for their readers. Some type of print media will always be around, but it has pretty much been replaced. There are so many opportunities for print publications on the Web like a more convienent layout, more efficient communication tools, blogs and so much more.
Also, the readership level will increase because these days most people use the Internet and cell phones to access information whether it be for entertainment or news purposes. So, if the PR industry wants to stay up with the times and look for another option before calling it quits, then it's time to log on and create a digital publication.
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1 comment:
I totally agree. PR departments for print media organizations should continue to follow new trends.
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