The Role of Public Relations in Today's Economy

With the economy worsening, my fears of not finding a job in PR when I graduate are escalating. However, I read an article on Pierce Mattie's Web site about how even though PR professionals may be seen as the first to go in some companies, PR is actually one of the most important tools needed to posistively reflect the bottom line in an economic downtown. The article lists important strategies needed to be successful in the PR industry. The strategies include generating consumer conversations, interacting via social media and building brand ambassadors. The article also mentioned how it is especially relevant to use social media sites to connect with consumers and measure the "buzz" about your client's particular product or service. It is important to give the consumers a posistive message about the brand which will in turn increase sales and consumer awareness. The strategies listed in the article are all crucial to the PR industry especially now when corporations are looking for a posistive light for their brand.