A group of prominant people and newspapers in the newspaper buisness are taking a stand against the "gloom and doom" image that the buisness has, the New York Times and the Atlanta Journal- constiution included. They cite that the 100 million people who read a newspaper after superbowl outnumbered the audience who watched it on TV. The campaign includes ads, commentary pieces and a web site. Through the campaign the newspapers are selling themselves as a "vital source of information and best place for advertisers to sell anything from grapes to a house."
The newspaper buisness is dwindling but I dont think its that they are losing an audience its the fact that they are losing MONEY from advertising that is hurting the buisness. The newspapers know this and it seems like the goal of the campaign is to get money from advertising. I am not sure if placing ads in the newspaper to get people to place ads is a great idea. It seems like a waste of money to me. I would be interested to see how the newspapers audience and advertising numbers change. I think the audience level will stay the same and the advertising numbers may go up a little but i do not think they will change drastically.
http://www.msnbc.msn.com/id/28983011/ --The Whole story
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