PR Matchpoint is a new online service that allows PR practitioners to narrow their target audience before releasing a PR pitch or press release. The new program, just released from Beta today, will automatically rate active journalists and bloggers on their levels of interest in the subject depending on a number of categories. They are weighted by relevance using parameters that can be controlled by the practitioner. These allow for control of exactly what type of user comes into consideration.
The technology is still relatively young, and its effectiveness has yet to be seen. However, by combining the tasks of creating lists, and cross-referencing their bylines, one can be sure to save a lot of time. Find the article @ http://www.mediabistro.com/prnewser/tips_and_tools/a_new_way_to_match_pitches_to_journalists_107431.asp
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