Jiffy Lube's involvement is to help raise awareness and to remind people that there is still time to join the fight against heart disease. You can visit a local Jiffy Lube to obtain material and to participate in this national fight against heart disease.
Jiffy Lube's crusade against heart disease is a lame attempt at public relations to build a tarnished image. Jiffy Lube is notorious for being in the news scamming their clients out of services they paid for. This partnership is an attempt to cover up a bad reputation with a reputable cause. This is just an attempt to increase consumer spending at other people's expense. It will be interesting if people will go get their oil change and donate money to the cause. I know you won't see me there.
1 comment:
I don't know. While the philanthropy thing is overused as a PR tactic and a tax write-off, can you really hate on Jiffy Lube for doing a good thing? I agree that it seems a little cheesy, but I like to see business owners that get involved with the community. Also I think that as PR people, part of our job will include selling something, and working on companies' reputations. So why is Jiffy Lube's method so wrong?
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