As we discussed in class the new media outlets (such as internet Web sites) have started to take over the way people get their news and information. I found a short video clip interview of the CEO of NBC Universal and his views on this new transition into a digital media world.
It turns out their main problem might be a result from their poor ad and public relations exposure. The CEO of NBC Universal, Jeff Zucker states that there is a tremendous amount of loss revenues because now-a-days because of the transition from the analog world into the digital revolution. He says that the economic problems are a “double whammy” for the media world because they have to go through not only the economic downfall but this recent transition and change in media that is shaping the future of America.
I think agree with Zucker in that traditional media is becoming scarcer. The sales of newspaper subscriptions are diminishing. I think newspapers need to think of a way to make money online or come up with an incentive for people to continue their subscriptions. It will be interesting to see what will happen in the next ten even five years from now.
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