Apparently Europe's economy is not doing so hot. The company LowCostTravel relaunched by releasing a video of their CEO driving around London....in a BED. Look at the video on the site, its random! The video has only produced 600 views and it doesnt say how much it cost to produce the Bed car and gas and all of that. So i wonder if it was worth it. The company says that more people are travelling and using the internet to book their hotels and flights but honeslty was a bed car the best option for them to get their site known? I think they could have done something else. The bed car is so random and it doesnt really connect the viewer of the video to the site. What are your thoughts?
http://travari.wordpress.com/2009/02/03/big-launches-and-pr-stunts-in-the-travel-industry/
1 comment:
Of all the amazing things you could say or show about traveling, i don't see how this video does Europe any justice. Sorry guys. Hopefully they'll be more careful with how they spend their money on the next ad.
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