The Super Bowl has always proved to be one of the most watched programs on television. Advertisers spend millions trying to tap into the huge consumer base and establish their brand. This past Super Bowl, Virtue, Inc. set out to see if the advertisements secured in the Super Bowl produced adequate returns in the world of social media. They used a Social Media Index(SMI) that measured all aspects of a brand's online conversations, from video posts to comments on blogs and much more.
The study produced information that showed which companies received the most social buzz from the advertisements, and if they continued to sustain that buzz. Overall, the story aims at the importance of incorporating traditional media and event marketing with some brand identification that stirs up discussions on Twitter,YouTube and MySpace. Take a look at the original
article.
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