Wednesday, February 4, 2009

I watch a lot of TV, and lately, I have seen the same YAZ birth control commercial that says something to the effect that they are clearing up misconceptions regarding their previous advertisements. The old ads talked about how they help treat the emotional and physical the symptoms of PMDD, premenstral dysmorphic disorder, and moderate acne. I guess people thought that meant something different because in their ad, they restate that and then say it does NOT treat PMS or severe acne. They re-state the side effects, emphasizing the potassium risks, and then the rest of the commercial is the same as their old campaign.

I have been researching it and I can not find much information on it but I did find a few sources they say the USDA is concerned that they are "over-promising the benefits and minimizing the risks" of taking YAZ birth control. 

The FDA issued a letter to YAZ and talked about what they found wrong with the ads. They requested that the advertisements be pulled and that corrective advertising be done- here is the letter- http://www.pharmcast.com/warningletters/yr2008/oct2008/bayer1008.htm

I wonder what the effects of their corrective advertising will be? I can not imagine it has done great things for their image or their sales, until I saw their new advertisements, I thought YAZ was a wonder-drug. It is scary to think how else we are being lied to about in advertisements. The commercial was well done and up front though, so maybe they will get pitty points for that. It will be interesting to research this in a couple of months to see how this has effected their sales figures. 

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