Bud Light is getting into the hotel business for five days starting Wednesday. The beer company is taking advantage of Superbowl weekend purchasing the Aloft Downtown Dallas Hotel and making its own.
The hotel is part of Starwood Hotels' lower-priced alternative to the chic W chain. The Bud Light hotel is expected to be party central, with numerous performers expected to perform. The acts scheduled include performances by: the Fray, Lifehouse, Nelly, Ke$ha, Pitbull, Dirks Bentley and Jack Ingram. Because Aloft hotels don't have Super Bowl-sized lobbies, this Aloft will temporary expand by 53,000 square feet with the addition of a giant tents.
I think this is a smart marketing promotions move by Bud Light. Superbowl weekend is a perfect for the Bud Light brand and is getting the Bud Light name in the news.
http://www.bizjournals.com/dallas/blog/2011/01/dallas-hotel-sells-name-for-super-bowl.html
2 comments:
I want to be at this party. Smart idea Budlight. We should look into pictures from the hotel on Superbowl weekend.
Bud Light**
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