Google
signaled its intent to begin correlating data about its users' activities
across all of its most popular services and across multiple devices. The goal:
to deliver those richer behavior profiles to advertisers. Likewise, Facebook
announced Tuesday it will soon make Timeline the new, more glitzy user
interface for its service, mandatory.
Timeline
is designed to chronologically assemble, automatically display and make
globally accessible the preferences, acquaintances and activities for most of
Facebook's 800 million members.
Google
and Facebook have repeatedly insisted that the changes are intended strictly to
improve users' experiences. "Facebook works the way it always has,"
says spokeswoman Meredith Chin. "There is no new information on Facebook
as a result of Timeline, and no privacy settings have been changed with the
introduction of it. It's simply an updated version of the profile."
Both
Google and Facebook continue to be dominant in their market, but these two
social media sites are under pressure to increase sales and profits, which are
some reasons for these significant changes.
"What
these unilateral decisions by Google and Facebook demonstrate is a complete
disregard for their users' interests and concerns," says John Simpson, spokesman
for Consumer Watchdong.
"It's an uncommonly arrogant approach not usually seen in business, where
these companies believe they can do whatever they want with our data, whenever
and however they want to do it."
4 comments:
I HATEEEE how sites keep changing. Timeline is confusing as it is...why add to the madness!?
I agree. I don't like how they continue to change the way we interact on facebook,however, they see every change as a good thing because it gives you a different way to use their product. Therefore, reaching out to more people. Also, as much as people hate when they make changes, most if not all people adapt because they are already so invested in facebook that they do not want to give it up.
I love Timeline. I'm embracing the change.
I don't like change. I understand moving forward, but I wish there was an option to leave something as is or update.
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