Public relations company, KCD, announced that it will now be offering a new service where it will produce some fashion shows entirely in a digital format so that overtaxed editors can watch them online. Fashion week is already hectic enough being that there are around 300 shows scheduled within eight days which causes some designers to be forgotten. By KCD offering this new feature, editors and buyers do not have to drive all across town to make each fashion show. All they have to do is access the shows on their computer or mobile device.
Even though watching a fashion show isn't the same experience as actually being there, the live-streaming shows will offer runway footage and designer interviews which will be only accessed with a password. This also might be interesting to see how it can compete with other power house fashion designers such as Chanel and Burberry who already put an enormous amount of runway footage on their websites. This is also a great concept for the designers who do not have sufficient funds to create their own website. This way, they will be able to develop their own online shows fr people to view.
I think this is a great idea being that it makes almost all of the fashion shows accessible to everyone.
article :http://runway.blogs.nytimes.com/2012/01/23/now-online-only-fashion-shows-for-busy-editors/?scp=1&sq=public%20relations&st=cse-MacKenzie Baker
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