Dominating the beverage scene apparently isn't enough for Coca-Cola, so they came out with the energy drink Full Throttle. There are many flavors to choose from and the latest is the orange-flavored Fury. Coca-Cola decided to make the can orange and promote its latest drink by having Big Boi from Outkast as the face in an effort to reach the target audience of... African-American males?
I'm assuming they are targeting African-American males because they are generally good athletes and are hoping for black athletes to drink Fury during sporting events. However, from a health perspective energy drinks are horrible for anyone, much less an athlete. The amount of sugar and caffeine in those drinks is not good for the heart. On top of that, I didn't even know Big Boi was still around. As far as I am concerned Outkast was a semi-popular group of the 90's. Then again I am just a white girl.
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2 comments:
I agree with you about the sugar and caffeine. Here's an idea- maybe Big Boi and P Diddy could team up for an amazing marketing idea... Full Throttle Orange and Ciroc vodka cocktails! Now that makes much more sense. Vodka/Red Bulls need some competition. Mmmm, Full Throttle orange mixed with an ultra premium vodka, make it a double! Geez, I could be making millions. If the Full Throttle cans were decorated with a basketball orange skin, then the target market would be a bit more obvious. I will be looking for this drink on the shelves, and especially at Texas State, since that is all we're offered in the form of energy drinks- YUCK!
haha loved the posts. I think Coca Cola could've come up with something better than this. First off Big Boi? really? Who really follows him these days. Second I think there are WAY too many energy drinks, they all taste the same to me, yuck!
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