Full Throttle Fury

Dominating the beverage scene apparently isn't enough for Coca-Cola, so they came out with the energy drink Full Throttle. There are many flavors to choose from and the latest is the orange-flavored Fury. Coca-Cola decided to make the can orange and promote its latest drink by having Big Boi from Outkast as the face in an effort to reach the target audience of... African-American males?

I'm assuming they are targeting African-American males because they are generally good athletes and are hoping for black athletes to drink Fury during sporting events. However, from a health perspective energy drinks are horrible for anyone, much less an athlete. The amount of sugar and caffeine in those drinks is not good for the heart. On top of that, I didn't even know Big Boi was still around. As far as I am concerned Outkast was a semi-popular group of the 90's. Then again I am just a white girl.