Several weeks ago Deena blogged about the Susan G. Komen Foundation and its highly controversial decision, which was quickly reversed, to suspend any funding to Planned Parenthood. Retracting the decision was not enough to mend relations with many of the organizations prior supporters.
The Susan G. Komen Foundation is now seeing the aftermath of this controversy. A race on April 21 in Indianapolis, Indiana currently has 30% fewer participants registered than it did at this point last year and has also had an equal drop in event fund raising. This decline is similar to what many other races have seen across the country.
There may be other factors that have influenced this drastic decline in participation but there is no denying that the Planned Parenthood controversy contributed to such a large drop in participation. These are two organizations that shared many supporters and now it is clear that these supporters are taking sides. Komen’s public relations team has a big job in front of them- to earn back the loyalty of upset supporters and mend relations with the Planned Parenthood community of supporters.
1 comment:
Wow, I cannot believe that. It's crazy what one simple decision (or obviously mistake) on a company's part can make such a drastic impact on the rest of the company. Hopefully the public relations department can continue working and try and ease some of the controversy so the company could possibly return to what it was prior to this decision.
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