The student organization created a "Cameron Campout" event, named after the legendary Cameron indoor stadium and home of the "Cameron Crazies," held in the parking lot of the stadium. Students and alumni were given the chance to wait around for the opportunity to enter a lottery contest to win season tickets for the 2011-2012 men's basketball season.
The campaign was so successful mostly because the legendary Cameron gymnasium is so small and the Duke fans in the town of Durham are so passionate about the team and coach Mike Krzyzewski's work with the student athletes that a large crowd developed three days before the scheduled date of the drawing.
However, the student organization did create an online quiz contestants could take to win additional prizes in order to reach its student and alumni involvement in the school's events, the ultimate goal of the campaign.
This case was very interesting to me, being a huge fan of college basketball and the Duke vs. North Carolina rivalry in general. The few friends I know that have had the chance to witness the madness first hand at Cameron indoor stadium have described it as just that: madness; apparently a madness worth waiting 3 days for a small chance to win season tickets.
-Blake Brittain
1 comment:
I think this is one of the cool parts of sports. as an athlete I know first hand how important fans really are, they make the game what it is.
Post a Comment