"Every one of you had good reason to be critical of me," he said. "For all that I have done, I am so sorry." He went on to say that he and his wife were "discussing the damage caused by my behavior," but that "will remain between the two of us." He also pleaded to the media and paparazzi to leave his family alone.
Communications professionals criticized the event, saying Woods should take questions from media. "He can't hide behind this façade. He's got to do the real thing," Nick Ragone of Ketchum told the New York Post. People also used Twitter to comment during and after the event.
As a public relations professional how would you have handled his situation?
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3 comments:
There has been so much media coverage of his apology and I've found it pretty interesting to hear what everyone is saying, especially from the women he had his affairs. These women are acting as victims, but in most cases it was their decision to come forward and share there indiscretions. My personal opinion is that they are just trying to extend their five minutes of fame.
He really should have just let the press ask what they wanted. This isn't going to go away anytime soon. Apparently Howard Stern is even trying to get all the mistresses together to have a beauty pageant on his show.
Considering he had plenty of time to memorize an apology, I would have not allowed him to read. He sounded like a robot that couldn't read.
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