In a Business Wire article published in December, Julia Gaynor presents ten logical predictions of situations to look out for in 2012 involving public relations and social media.
Gaynor predicts that the evolution of social media will have an affect on all aspects of branding, and that traditional PR tactics are to be replaced with new, innovative strategies for engaging target audiences.
A main prediction I found in the article expresses that the process of email pitching becoming obsolete will commence, giving rise to social media connections with journalists. Social media pitching has become a preferable place for journalists, and some think it could completely rid the email pitch in public relations.
Google will continue to thrive in 2012, even with the recession. It is predicted that in 2012, businesses will use Google+ as a strategic platform for communicating with users, and already has more than 50 million users.
Businesses started following the latest social media trends in 2011, and will continue to do so, and will also expect more brands to take a strategic approach. This should offer businesses the greatest return on investment, rather than trying to stay on top of every individual trend.
In 2011, publications like Forbes allowed CEOs to create their own web pages, profiles and regularly post content. It is predicted that CEOs will begin to work with traditional news media to position themselves as thought leaders, a win-win for media outlets and brands.
As in the past, media will still rely on sex, scandal and famous celebrities to sell stories. Gaynor advises us to stay cautious of journalists because they will try to find the most scandalous angle for every story.
I believe these predictions are highly likely due to the sufficient amount of information backing them up. I also believe we, as students, can take these scenarios and learn from them, and hopefully be able to use that advice as we transition into the profession.
http://www.marketwatch.com/story/top-ten-public-relations-and-social-media-predictions-for-2012-from-affect-2011-12-12
1 comment:
I agree with Blake that most of these predictions will prove to be true with the exception of Google + popularity rising. Many people I know have started a Google + account, but nothing more. Profiles have been left unfinished and vacant of "circles." I just don't think Google + has captured us the way other social media sites have.
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