There has been an on-going feud between enthusiasts of the current BCS selection process and others who are more supportive of a playoff system similar to March madness.
Currently, the rankings are based on the USA Today Coaches Poll, Harris Interactive College Football Poll and an average of six other computer rankings. Although it seems like an extensive system, the opportunity for problems has made itself apparent over the past few years, and fans have a growing resentment for the system and its flaws.
Recently, the BCS twitter site received flak from critics who disagree with the system as it stands. As a result, they have hired representation by Ari Fleischer Communications, headed by the former press secretary for President George W. Bush. Teams have followed in suit and have began hiring PR professionals of their own to manage their images in light of this situation. It seems like the battle for who is the best is now going to be further displaced, and more under the control of how people feel about teams and their prestige. Its a sad day for college football.
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