With the economy in the dumps, retailers are looking to bring consumers' spirits up with some holiday cheer. That means pumping millions of extra dollars in holiday ads and even advertising early.
Companies like Target, Kmart, Gap and Wal-Mart are prepared to dish out a significant amount of money for advertising compared to last year. Although the consumer spending is predicted to remain flat, retailers are jumping to grab "slices of a pie that has shrunk."
The ads are even coming to consumers much earlier than last year. For example, Kmarts commercial has been popular with it's catchy slogan "There's Smart and There's Kmart Smart" that lets consumers know about its layaway plan and benefits of shopping earlier. The advertising push started 30 to 40 day earlier than last year.
Though big conglomerates are taking advantage of the ad time and space cuts, companies like Best Buy are using social networking sites like Twitter and Facebook to market the holiday season. The company will have the regular TV ads starting Dec. 12, but it is good to see big names jumping on the social networking bandwagon to reach consumers.
Here are some holiday slogans to look out for this season:
-Kmart "There's Smart and There's Kmart Smart"
-Sears "More Value, More Christmas"
-Office Max "Dazzling Deals" and "Elf Yourself"
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