I think we’ve all heard debates on how to evaluate the results of Twitter without a measurable component – and as PR college students, we know having a measurable component and facts is the best support during evaluation (Thanks Mrs. Chapa!). So, how does this TweetLevel work? What has been designated as the measurable components?
TweetLevel scores each individual on a scale from 0 – 100, so the higher your score is, the more Tweetastical you are. The score is based off of four different metrics (measurable components): influence, popularity, engagement and trust.
Influence is measured by if what you say is interesting and how many people read it. To increase your influence, it’s encouraged to follow and interact with more people – after all, influence is the primary component. Popularity is solely based on how many followers you have. Engagement scores are based on conversations between Tweeps. And trust? Well, trust is measured by how often a user is retweeted.
With that being said, I plugged my name into the TweetLevel calculator anxiously only to discover my TweetLevel is 21. Ouch. Out of a hundred that isn’t exactly great… though it is the same number as my age, so it does compliment me. (Ha!)
Some of the top Twitter users by influence include: @PerezHilton, @mashable, @twitter_tips, @garyvee and @chrisbrogan.
TwitterLevel has only been up and running for 24 hours and has already had millions of hits. I think this development was a great accomplishment for Edelman and a wonderful contribution to the new Twittersphere.
Check it out, and if you have any suggestions or concerns let Edelman know. Feedback is the most efficient way for TweetLevel to meet its users wants and needs.
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