Friday, November 20, Royal Caribbean will be unveil its masterpiece - the Oasis of the Seas - on ABC's Good Morning America. Many are pondering if the launch of this giant of a cruise ship (planned six years ago) will flop, considering the downturn in the economy and loss of American spending on luxury items.
Royal Carribean is taking steps to promote the unveiling of the cruise ship that is 40% larger than any other and identify the occasion as a historic event. Traditional and new media is also being used successfully to document the voyage. People may visit the cruise ship's web site where they can watch nightly webisodes featuring staff on board, track the Oasis of the Seas voyage through Google maps and watch as the seconds tick away to the Oasis of the Seas arrival at Fort Lauderdale. Royal Caribbean also has a Facebook fanpage with over 75,000 fans and a Twitter account with over 2,800 followers. Royal Caribbean will also host an official naming ceremony for the Oasis of the Seas in partnership with the Make-A-Wish Foundation to benefit the nonprofit.
With tactics like these, I think that the launch of the Oasis of the Seas will be a success. Its longeivity is more of the question. With environmental concerns and the squeeked-by clearance of the Danish bridge, it may be choppy waters ahead for Royal Caribbean.
Features of the Oasis of the Seas include:
Seven "neighborhoods"
- Central Park, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place and Youth Zone
2700 cabins
16 decks
theme park
original handcrafted carousel
9 deck open-air atrium with a thrilling zip line
ice rink
golf course
750-seat outdoor amphitheatre
For more information:
Oasis of the Seas web site
Clears Danish Bridge
Royal Caribbean's PR Tactics
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