Toyota CEO, Akio Toyoda, was keeping his head low for two weeks after the crisis broke when he finally expressed remorse on behalf of the company. This was also when they finally released an explanatory video in the US and UK, an effective response, but it may have been too late because public perceptions could already have formed.
The late responses to the accelerator crisis may have cause irreparable damage to the company's image of being the maker of the safest and most reliable vehicles.
2 comments:
I think Toyota's response was slow coming. Also, I have wondered if the U.S. government's ownership in General Motors, the fact that Toyota is a foreign company and slow economic times in the U.S. have anything to do with the public's reaction to these recalls and the Toyota company.
I think they definitely should have responded sooner.
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