Monday, November 7, 2011

Is Groupon old news?

Forbes had an article "Is Groupon Toast?", which questions the future of Groupon. It suggests that other, newer group coupon sites will replace the more well-known sites such as Bloomspot & Womply. The article explains that while Groupon is successful to the consumer, businesses are not benefiting the way most people think they would. Bloomspot allows businesses to create deals that last only Sunday-Thursday, allowing businesses to take advantage of their busy times, Friday & Saturday. Bloomspot also guarantees businesses that the average bill will be a certain amount. Another advantage Bloomspot has is it offers 25% of the customers' bill off of their next visit. Womply, on the other hand, works by buying deals on the internet either with your debit card or credit card. When you make the purchase in store with the same debit card or credit card, your account is credited back the amount of the deal. The main argument for this is that the customer does not have to pull out a coupon in the middle of a nice restaurant. Groupon is in the process of making changes to not fall too far behind. Groupon now has an app which allows businesses to release coupons to customers nearby. They have also released a rewards program, which gives customers extra discounts when they spend more than a certain amount at a specific business.

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