PRSA modernizes PR

PRSA has decided to modernize its definition of public relations. Due to shifts in technology, the communication externally and internally has caused the question of what actually is PR. Here is the most recent definition of PR:

Public Relations is the professional discipline that ethically fosters mutually beneficial relationships among social entities.

Since last updated in 1982, PRSA has partnered with many organizations to provide input and modernize the face of PR. They have also opened up the discussion to the public through twitter, blogs and mainstream articles. Some professionals want greater involvement and ownership of the definition, and want a definition they can own. Therefore, PRSA is collaborating all definitions and are compiling them on their website to create a better understanding for everyone.

http://tinyurl.com/bsbzfa3