Rihanna has found a new way to launch an album with the release of Unlocked, an interactive Facebook app that that lets fan uncover new details of her upcoming album, Talk That Talk. Once fans "like" the Unlocked Facebook page they are then sent on "missions" to uncover the content released by Rihanna's label, Island Def Jams. So far the missions have included uncovering her new "R" logo, lyrics for the first single, the name of the new single, the album cover and her new website. Since the apps launch in September, Rihanna has gained nearly one million new Twitter followers, created 2.5 million tweets, and 700,000 new Facebook fans. Unlocked has given fans a new way to engage with Rihanna and help promote the album. This new idea can also be applied to other industries and it will be interesting to see who else picks up on the trend.
http://mashable.com/2011/10/18/rihanna-unlocked-new-album/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
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