There is a new and improved offers platform model that helps merchants target specific audiences while making it easier for consumers to use the offers. Womply's Effortless Offers is different than other deal sites because it eliminates the need to print out paper coupons and allows merchants to effectively track if people are using the deal. It is also better because the offers don't rely on a certain number of sales in order for the offer to be eligible.
Consumers can sign up for Womply via Facebook and register their card. When a person registers, Womply tracks the best deals in their area (based on Facebook profile information) and they can choose which offer they want to reserve with their credit or debit card. They then go into the store purchase the product at full price and within a couple of days they are credited back what they spent in the store. If they don't use the offer they are reimbursed in full. The main drawback is that the consumer has to spend more upfront, but the pros outweigh the cons.
Say you find a deal at a local resturant - $50 worth of food for $25. You would pay $25 upfront to reserve the offer, go and enjoy your meal, and at the end you would pay the original $50. However, after 2 days the $50 would be credited back to your card. It is way better than having to keep track of a paper coupon, and if you don't use the offer, there is no loss.
This is also better for merchants because they can track who is buying the deals and have a better understanding of thier audience. It also eliminates waste and impulse buying. Womply is currently in the D.C. area and will expand to five new cities in January. Happy Womping everyone :)
No comments:
Post a Comment