The network that used to be known for showing re-runs of Friends and Everybody Loves Raymond has traded in for a more risque reputation in an effort to draw teens. Television shows like Gossip Girl and the remake of 90210 are in two prime time slots. Instead of being a family-friendly network the CW is encouraging advertisers to purchase ads during the shows that depict high school students as drug crazy sluts.
I understand television shows want to push the envelope on what is shown and said on the air, but it has gotten out of control. The CW should have higher standards considering how many teens watch the network. With the Parents Television Council on the backs on advertisers, hopefully the CW's public relations team will be able to inform the network of the disapproval. It sounds like the PTC is threatening a boycott of any advertisers that knowingly contribute to the network. Not only is this affecting their reputation, but potentially advertisers. I can't say I blame the PTC- I would be outraged if I was a parent and my child was watching this crap.
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Although I have caught myself watching Gossip Girl a time or two, I agree. The CW shows have taken a huge turn. There have been many changes to the programs aired when the network merged with the WB. I remember when Dawson's Creek and Seventh Heaven were hit shows. I think it topped off when it aired that reality competition show for the next Pussycat girl. Gross! But hey, the ratings did go up right? Unfortunately, sex sells.
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