Protect Your Brand and Reputation on Twitter

With the recent success of Twitter and its more than 2 million users, companies such as Dell are beginning to realize the influence that Twitter could possibly have on their customers. Although Twitter is beginning to help corportate companies with brand marketing Twitter can also lead to some problems. PR Week has created a detailed corporate guide to enhance safe practices on Twitter. The first rule of course being to fully understand Twitter, its norms and how people use it in their daily life. Other rules such as protecting your brand and being consistent are included in the 10 rules.

I think that this was a good idea for PR Week to write about because with the amount of new people and businesses begginning to use Twitter there should be a standard guideline. Rules should definately be followed in order to protect ones business and brand.

http://www.prweekus.com/Protect-your-brand-and-reputation-on-Twitter/article/116690/