I found this article interesting because I have been noticing an increased trend in the nonprofit need for PR. Giving from the goodness of our hearts just isn't happening anymore if our hearts aren't even being targeted or marketed well enough. Even well-known nonprofits are having to hire on agencies (both PR & advertising) in efforts to gain more attention and support.
Sunday, September 7, 2008
Nonprofit PR trends
City Harvest, one of the most well-known nonprofits in New York City, has hired Rubenstein Public Relations (RPR) to provide media outreach for its yearly events. City Harvest delivers food rescued from local restaurants, grocery stores, hotels, farms, wholesalers and manufacturers to more that 260,000 people in need. By hiring RPR, the 26-year-old nonprofit veteran hopes to secure pre-event interviews for chefs who support City Harvest and prepare food for the organization's event.
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1 comment:
I'm not surprised at this article at all. Even nonprofit organizations can benefit from positive exposure. In fact it would seem that a campaign for nonprofit organizations, whose main goal is to help families put food on the table, would be very easy to represent in the public relations field.
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