Financial companies that are in good standing are communicating with customers and the media about the advantages of investing through their company even during these hard economic times. The majority of these companies are addressing the economic and at the same time explaining why it is still important to continue investing. The director of corporate PR at Charles Schwab, Sarah Bulgatz, said that Schwab has been using many different communication channels to reach its consumers.
“Consumers in general are wondering what's going on and what will happen next,” Bulgatz said. “People generally have a ton of questions, so we've attempted to anticipate and answer some of them in a proactive way. Everything we're doing is designed to try and help people put the situation in some perspective and make good investment decisions, not [ones] based on emotion.”
Schwab and T. Rowe Price have also taken out ads in national newspapers along with large amounts of online information partnered with media outreach showing not all financial companies are in trouble said Steve Norwitz, T. Rowe Price's VP of PR.
“One of the concerns people might naturally have is that if Lehman Brothers, Merrill Lynch, AIG, and companies like that can lose their financial footing, then why can't anybody?” Norwitz said. “We want to reassure customers that's not the case with us.”
I found this article interesting because of the economic crisis and all the financial institutes going out of business I had assumed the majority of financial companies were doing poorly. It's good to see that the companies that are not in economic trouble aggressively communicating this fact to the media and consumers to keep them investing and ease some of the panic.
http://www.prweekus.com/Solvent-financial-entities-boost-comms-amid-panic/article/118427/
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