Pinterest started out as a fun way to post things you liked from clothes to websites you found interesting. It has even become an easy way to organize your to-do list, get ideas for events and make wish lists. Now companies are using Pinterest to help build up their brands. Companies such as Nordstrom, Williams-Sonoma and Whole Foods are just some who are taking advantage of the versatility that Pinterest offers. Williams-Sonoma uses their boards to focus on the various ways their products can be used, while Nordstrom uses their boards to post seasonal trends and updates on fashion. Whole Foods posts recipes, seasonal decor ideas and how to use food as art.
As Pinterest grows it will be interesting to see how other companies will use this digital platform to build up their brands.
1 comment:
Not really familiar with Pinterest. I've heard about it at work, but haven't check it out myself yet. I like Whole Food's idea with posting creative ways to make food.
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