Tuesday, November 15, 2011

Toys R Us Competing Plan

Toys R Us, a huge kids retail store, has decided to announce that they will be the earliest to open their doors for the Black-Friday sales event. They will be using this opportunity to welcome their customers and open their doors at 9 p.m. on Thanks giving, an entire day before Black Friday. Toys R Us also announced that they will be giving away a $50 gift card to those that purchase of any Apple iPod touch, LeapFrog Leapsters for $24.99, marked down 50% from the regular price, 40% off Ultimate Optimus Prime Transformers, which are usually $79.99 and 10 Squinkies packs for $10, which are regularly $2.49 each. They expect these tactics may help in putting them head of many of their competitors.


http://finance.yahoo.com/news/toys-r-us-unveils-doorbusters-160800536.html

3 comments:

Heather Reid said...

I think that's ridiculous! Black Friday has gotten way too out of hand. Thanksgiving should be spent with families, not dealing with overly excited customers.

Stephanie Rohlfs said...

This is going along with the theme that the Christmas season keeps starting earlier and earlier every year... I heard Christmas music on the radio on October 31, a completely unrelated holiday.

This might be good for Toys R Us.. Their customers are mostly parents of small children. They usually aren't ones to stay out extremely late and do the craziness of Black Friday, at least my parents weren't. It may be a good thing that they are opening before all of the other stores.

Robert Cox said...

This sounds like a good business move for Toys R Us. I just feel sorry for the employees that have to work on Thanksgiving. It'd probably be a good PR move to do something nice for them, too.