PRWeek interviewed the brilliant creator of Craigslist.com last Wednesday, Craig Newmark. We are all aware of the change in the role of communications and media. Newmark just gave his two cents. He highlighted the fact that PR practitioners can’t fake sincerity anymore. Phony attempts are suspect among youngsters, and with the word-of-mouth in the millions you can’t afford to be fake. They can smell you a mile away. Scary? No.
Newmark also suggested that PR folks need to be fully engaged in new technology and keep a spotless reputation. After I read the interview I thought to myself, “I knew that.” But hey, this guy created the website that I dedicate many hours of my web surfing to, so- I read it again.
The three things that are being crammed down our throats in PR Campaigns class- twitter, blogs and facebook, are legit. Thanks Quackenbush. I get it now. It just took the creator of Craigslist to peer pressure me. You win. Facebook, here I come.
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2 comments:
technology is changing the way the world works. Computers everywhere, cell phones with internet EVERYWHERE! Craig is a genius...good for him!
I agree. There is such thing as over-promoting and it comes off as being phony. Nothing turns potential customers off more than being cheesy or fake.
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