The Microsoft ad that aired Thursday night during the first NFL game of the regular season has Bill Gates and Jerry Seinfeld in it. Seinfeld follows gates around a shopping mall as he tries on shoes. This ad really has nothing to do with anything, or does it?
This is Microsoft's first commercial in a $300 million campaign and was viewed by hundreds of thousands later on YouTube, all in an effort to make Windows more appealing. All this commercial has done is bring attention to the company and its products. This type of ad is called a "teaser ad" because it really doesn't talk about the product, it just brings attention to the topic. This lays the foundation for later commercials that will better inform the consumer of the product. I'm sure Microsoft has some tricks up its sleeve after this commercial.
When I first saw the commercial I watched and waited for something to pop up or be said that had any relevance to the main characters that I knew, and when nothing came about I was shocked. After reading up on the topic I'm beginning to see what Microsoft is doing. They had their recognizable chairman, Gates, and an extremely well-known comedian, Seinfeld, just walk around while Gates shopped for shoes. All this has done is to create excitement because people want to know what is next. Sure some people may think the commercial was a waste, but those people are still talking about it, still writing about it, and still blogging about it, aren't they?
And that is exactly what Microsoft wants.
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4 comments:
I didn't see it either but it sounds kind of frustrating! I guess that's the reaction they're looking for though. Any ad that stands apart from all of the other competing ads we're bombarded with day to day has to be doing it's job! I bet once the campaign is complete it will be pretty effective just because it's something new that people obviously will respond to.
a lot of people are talking about this
windows seem like such a boring, predictable company that this offbeat humor gives a little unpredictability to the company.
i think it works. i'll watch the next one.
I don't see what all the fuss is about. It was just your standard commercial. There was nothing exciting, fun, or interesting about it. If it comes on again im sure i will still have the same numb expression i have when watching all the other pitiful attempts by companies to incite intrest.
The first time I saw this commercial I thought it was pretty pointless. I was just wondering that it was all about.
Their second commerical already came out and was just as pointless. I'm sure they'll get their point across eventually. By then we'll all be intrigued.
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