Race for the White House Dives Into Daytime

As the race for the White House comes to a close, it seems as though the presidential campaigns have opened new doors in order to appeal to "out-of-touch" America. For many, enveloping themselves in a news cast or political talk show is more pain than pleasure. To combat this, both John McCain and Barack Obama - and their family members and running mates - have made several guest appearances on daytime TV shows. A Reuter's article claims the candidates' stand on the issues has been overpowered by new found stardom, however, I disagree. What better way to reach avid watchers of daytime dramas, reality and talk shows than to include themselves in their broadcasts? Obama has appeared on "The Late Show With David Letterman" and "The Ellen Degeneres Show" while McCain has been on "The View" and cooked ribs during "Rachael Ray" (which will air 9/22). In such a neck-and-neck race, the candidates realize they have to branch out to appeal to certain niche audiences in an effort to grab their interest and their vote. I think as long as people don't base who they vote for on which candidate sits better on a set or laughs harder at a joke, daytime TV appearances are fair game.